Shades of Vista

Is Windows 8.1 to Windows 8 what Windows 7 was to Vista?  Is this some form of marketing strategy to release the a major new version, let it take a lot of heat, then release a relatively minor version and watch everyone suddenly embrace it ?  I never saw much of a difference between Vista and Windows 7 but the former was a flop and the latter a success.  Is the same thing happening again?

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